top code

Shop My Beauty Collection

Wednesday 18 February 2015

Benefit Roller Lash Mascara

Hello My Lovelies, 

I hope you are all doing well and are having a glorious week so far. I thought today I would bring you another one of Benefit's latest releases and it is an addition to their mascara collection. Benefit have been going full speed with incredible releases already during 2015 and we are not even through February yet. Benefit has always been a brand that has stood out to me and I have loved their overall ethos and product range for as long as I can naturally it is always exciting when they launch something new. I was very fortunate to receive a gorgeous Benefit Goodie Box introducing the new Roller Lash Mascara and now I cannot wait to share it with you all. 

The Roller Lash Mascara is one of Benefits newest releases for 2015 and I think it is set to be an ultimate favourite alongside They're Real which has become a cult product. Benefits mantra for this nifty mascara is "Hook 'n' Roll" which is very appropriate as this eye-opening mascara literally hooks and rolls with the specially designed brush to grab, separate, lift and curl lashes...all whilst the specially designed formula sets them in place for 12+ hours - curl power right?! If that wasn't enough the formulation also contains Provitamin B5 and Serin, which are both known for their lash-conditioning benefits - so your eyelashes are going to look amazing with the added benefit of being treated in the process by these great ingredients. 

Roller Lash is the latest edition to Benefits Mascara collection alongside BADgal Lash and the UK's No. 1 Best Selling Mascara They're Real which has been a holy grail favourite of mine for years now and I have gone through countless tubes of it - so it was exciting to see if Roller Lash could live up to it's sibling product. At first glance it has a super fun name and great packaging, even for a sample (I mean look at the rose gold detailing) - however wait until you feast your eyes on the real deal. I love how the design is inspired by retro rollers and the mascara itself is like a "roller for eyelashes" - to me Benefit has always had that shabby chic vibe and it is really represented through this product. Just like most of Benefits products this mascara has been in development for a few years which simply shows how much hard work went into the creation, planning and launch of this new product - just like every single Benefit product. Over 97% of everyone who tested it said it visibly lifted lashes, 87% said it gave long lasting curl and 94% said eyes looked more awake - so far I would have to agree with those statistics. 

Being a deluxe sample I have only tried the mascara a few times now so I will no doubt do a follow up review. When Roller Lash launches I am thinking of picking up the full sized version so I can do a three part review with the entire Benefit mascara line so we can see all of them in action - let me know what you think? When I first tried it I was literally blown away. With one coat alone you are left with very soft fluttery looking lashes, however, I personally prefer to layer my mascara on a few times and adding the extra coat gave me the best results. Now, I am a lash curling kinda girl and I swear by my beloved eyelash curlers to help boost my mascara - what really took me by surprise what the fact that I didn't need to curl my eyelashes at all with Roller Lash. The product itself states you don't need to and I tried it thinking I would probably have to go back in with my curlers but I didn't need to! The patent-pending hook design and position of the brush really did catch, lift and curl my lashes. My lashes are an average length (wish they were longer haha), however, one of my eyes lashes are slightly longer than the other - it's not really noticeable to the eye but I can totally tell the difference (I don't think  anyone has perfectly symmetrical eyes) but Roller Lash really helped to even them out and make them look perfectly fluttery and volumous - what more could you ask for?!

Overall, I am really impressed with Benefits newest mascara release Roller Lash and I cannot wait to see what else Benefit has in line for us this year. I think Roller Lash and PUFF OFF are going to be the next wonder duo and make our eyes look super incredible - what do you think? Roller Lash is not due to launch in stores until the end of February early March, however, if you can't wait that long then you are in luck! Benefit have teamed up with ELLE Magazine to offer you a free sample of Roller Lash when you purchase this months issue - free mascara and a great read make the perfect combination. Like always lovelies, if you have any questions, requests or if you just want a chat you can contact me on my social media or leave me a comment below. I love hearing from you all and I make sure to read every single comment…they really make. 

What are your thoughts on Roller Lash so far? Will you be picking it up when it launches or trying out the sample in Elle Magazine?

Lots of Love
*PR Sample


  1. I love my rollerlash. I don't think it is that different to They're Real, in regards to how my lashes look, but still amazing. KBxx

  2. Great post♥

  3. ive never actually tried any of the benefit mascaras. yus please do the 3 part review, it'd be great to see the comparisons! :)

  4. I loved this mascara, and I don't really like any of the other Benefit mascaras. The box you received is also amazing, what a lovely gift x

    Through New Eyes x

  5. I loved this mascara, also had the sample size now want to buy this mascara before mine runs out.


  6. I wasn't fussed on this one, but hopefully I'll warm to it in time!

    Annabel ♥
    Mascara & Maltesers

  7. I've heard so much about this mascara, I really need to just try it to see how it works for me! xxx

  8. I'm actually in love with the Benefit Roller Lash! I've used it everyday since I got it!

  9. I grabbbed my free sample with Elle, I loved this mascara! xx

  10. Would love to see the 3 parter review as this baffles the hell outta me but "I don't like They're Real" so there must be something wrong with me!

    Beauty Blogger Bunch

  11. I like it but don't love it as a mascara, I still prefer Too Faced Better Than Sex x

  12. I've heard so many mixed reviews surrounding this mascara, I can not wait to test it out for myself!

    Heather, porcelainbeautyx

  13. I love this mascara! it stay's on so well too :) Great Review lovely

    Latest Post: The Glam Guide Review
    The Jewel Beauty || A friendly beauty & lifestyle blog ❤

  14. I really didn't get on with They're Real! but I have to say I'm loving the sound of Roller Lash! I picked up the sample with Elle and I'm really looking forward to trying it now :)

    Jess xo

  15. I have this and I think it's fantastic! xxx Thou Shalt Not Covet

  16. I would love to try this out, I've heard so many great reviews.

    Anything & Everything | Bloglovin'

  17. Benefit has been upping their game recently. I adore rollerlash x

  18. can't wait till it launch online, really looking forward to trying it!

  19. I'm really gutted I haven't managed to get my hands on a copy of Elle yet to try this, but so glad it actually works! Unsure if I would pay full price for it though.

    Frankie x

  20. This is my favourite Benefit mascara I think - it edges They're Real because it's much better for daily wear and easier to remove! Lovely photos xx

    Ramblings of a Beauty Bird | Beauty Blog

  21. I have heard great things on this mascara :) I really wanna try it!

    Creepers & Cupcakes

  22. I love this mascara, also your photos are lovely x
    Hannah | Heyitshannaah

  23. I love this mascara, it has become one of my favs! xxxx

  24. seems like an amazing product, I am not in the market for a new mascara yet, but when I am! :)


Thank you so much for taking the time to stop by my blog, have a little read and leave a comment. Blogging has become such a huge part of my life and I am loving every single second of it. I absolutely love hearing from you all and I will do my very best to answer any questions you may have. Lots of Love, Sophia ❤

© Sophia Meola | A Beauty, Fashion & Lifestyle Blog | All rights reserved.
Blogger Template by pipdig